Some companies have tried to put digital signage on the exterior of taxis, this type of explication does not work, due to the taxi being in motion 90% of the time. Other limitations of this sort of communication advertising is that the ads have to be small, one liners to capture the audiences attention.
Digital marketing on taxis, probably isn't for you if you are on a tight budget.
However, one of the best solutions we have seen for taxi advertising was inside a taxi in Dusseldorf, when we left the airport, the taxi had a small 9 inch screen that was also interactive.
Once you selected the language you wished the display to be in, you then had a selection of restaurants, nightclubs, hotels, theatres and cinemas to pick from.
So for example if you chose a bistro from the display, a voucher code was displayed, so you mention this when you make a reservation and the code also corresponds to the taxi you saw the digital advert in, this way the advertising enterprise can monitor the taxis routes that create most enterprise and can target that more effectively.
These digital out of home ads are extremely efficient and excellent for tourists and locals alike, instantly capturing the concentration of the passengers as soon as they enter the taxi, as soon as the passenger engages with the interactive display, it is starting to log nationality and areas of interest, so definite demographics can be targeted even better.
Outdoor signage on taxis can be expensive, any way a signage explication inside is cost efficient and had a fast return on investment. These displays run on a memory card that stores all the information and can be downloaded at the start of a new day.
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